Practical guides on attribution infrastructure, server-side tracking, and offline conversion setup. Written from live client work.
Ad blockers, Safari's cookie limits, iOS, and consent banners each strip signal in transit. A map of what disappears where, and what server-side collection recovers.
A practical walkthrough of Google Offline Conversion Import via webhook, from CRM to MCC.
How to use Lookup Tables to route tracking data across brands from a single server-side container.
I'm happy to talk through it before anything is scoped or sold.